Tyler Ward, Content Strategist, Seattle
16 April, 2019
Is your e-commerce store looking to dive into the world of email marketing? If it hasn’t already, it should. Email marketing is one of the best ways to help build an engaging brand that connects with your visitors and ultimately converts those viewers into long-term customers.
Also, did we forget to mention that it has an average ROI of 4400%? That’s a $44 return on average for every $1 spent. Making email marketing one of the most profitable forms of digital marketing.
Being able to pick an email marketing automation software that has the right features for your store is an essential part of your strategies overall success. However, the number of email marketing tools out there is vast. Trying to pick the best one for your company can be overwhelming.
No need to fear though. We have gone out researched, tested, and compared the industry-leading tools below — with the main goal that you will be able to pick the one best suited for your store’s needs.
Picking the right automation tool for your store is important. You need to take into consideration your businesses needs when evaluating different tools. Just because you may recognize a tool due to its popularity does not necessarily mean it is best for your business. Choosing the right one, however, can save you and your team hours of hard work.
Things to look for when deciding the best tools were:
- Ease of use: It’s vital that the service you choose is easy for you to use. This includes; list segmentation, drag-and-drop templates, e-commerce integration, etc.
- Automation: Does the service allow for automation,? Automation is what will help save your team countless hours. Almost every service out there will allow you to automate your campaigns. However, the ease and complexity of which depends on the tool.
- Pricing: All the tools we suggest offer some sort of free version. But will the upper tiers fit within your budget when it’s time to upgrade?
With these things in mind, let’s compare some of the best email marketing services for your business.
Klaviyo is known as one of the most popular email marketing tools for e-commerce stores. It takes all of the good from MailChimp and then adds onto it. It easily integrates with Shopify and WordPress. It also allows users to upload existing email lists and segment them effortlessly. Allowing for targeted campaigns to take place which can also be AB tested within the platform. They offer a live chat customer service and is completely free to use if your list is smaller than 250 emails.
While Klaviyo can be a powerful tool that helps boost the growth of your store, it is also one of the most complex tools out there. With complexity comes incredibly valuable features though. When utilized correctly it can help make every campaign very successful. Their system is designed for people who already have a good grasp on email marketing and are looking to take their efforts to the next level. That being said this tool is not one you should shy away from as it will save you time and help you grow in the long-run.
MailChimp is known as the most popular email marketing platform across all niches. It’s an excellent platform for anybody to start on as it is free up to 2,000 email subscribers and has an easy to use ‘drag and drop’ email builder. Meaning someone with no HTML experience can craft high-quality visually appealing emails in a matter of minutes. MailChimp also connects to all e-commerce platforms without having to go through a third party like Zapier. With the pros do come some cons though.
MailChimp while great, does have a couple of downsides. The first and most obvious is they do not use industry standard terms to define things. This can be confusing for someone coming from a different service, but if you are new to email marketing, you probably don’t need to worry about this too much. Lastly, they make their advance features very difficult to use. That is where Klaviyo shines. Overall MailChimp is still one of the best email service providers out there and won’t go wrong choosing it!
Constant Contact is another excellent tool for all niches, not just e-commerce stores. One area they thrive in is their vast selection of modern templates. All of their templates are mobile optimized and are designed to get peoples attention. Once you find the one you like it is just plug-n-play from there. They also, offer powerful list-building tools and easily integrate with almost any platform. If you are new to email marketing, they have an online training course right on the platform. The only downside to this tool is its pricing structure. Compared to similar tools Constant Contact’s price is a little steeper. However, Constant Contact is a tool we highly recommend for small business owners looking to develop their email marketing skills and create campaigns that look amazing.
SendinBlue is another email marketing solution that has many of the same features as MailChimp and Klaviyo. One thing that sets it apart from the others is that they have a plugin for both WordPress and Shopify that allows you to create email blasts right from your websites dashboards. While it doesn’t offer all of the pre-made email templates some of the other tools have, it does give the means to create great emails of your own with their email builder. Their interface allows for automation flows to be built out in a visually appealing way that you can just set and forget. Like the others, they also offer free membership for up to 9,000 emails per month. After that their prices are very comparable to the other software. SendinBlue is a fantastic option to help small, medium, and large size companies take their email marketing to the next level.