Tyler Ward, Digital Marketing Strategist, Seattle
20 August, 2019
Is your e-commerce store looking to dive into the world of email marketing? Email marketing is one of the best ways to build an engaging brand that connects with your visitors and converts prospects into long-term customers.
Also, did we forget to mention that it has an average ROI of 4400%? That’s a $44 return on average for every $1 spent, making email marketing one of the most profitable forms of digital marketing.
Choosing an email marketing automation software that has the right features for your store is an essential part of executing your email marketing strategy. However, the number of email marketing tools available is vast, which makes trying to pick the best one for your company overwhelming.
No need to fear though. We have researched, tested, and compared the industry-leading tools for your convenience — with the main goal that you will be able to pick the one best suited for your store’s needs.
How to Evaluate Email Marketing Automation Tools
Picking the right automation tool for your store is important. You need to take into consideration your businesses needs when evaluating different tools. Just because you may recognize a tool due to its popularity does not necessarily mean it is best for your business. Choosing the right one can save you and your team hours of hard work.
Things to look for when deciding the best email marketing tools are:
- Ease of use: It’s vital that the service you choose is easy for you to use. This includes list segmentation, drag-and-drop templates, e-commerce integration, etc.
- Automation: Does the service allow for automation? Automation is what will help save your team countless hours. Almost every service out there will allow you to automate your campaigns. However, the ease and complexity of which depends on the tool.
- Pricing: All the tools we suggest offer some sort of free version. But will the upper tiers fit within your budget when it’s time to upgrade?
With these things in mind, let’s compare some of the best email marketing services for your business.
Klaviyo is one of the most popular email marketing tools for e-commerce stores. It takes all of the good from MailChimp and then adds onto it. It easily integrates with Shopify and WordPress. It also allows users to upload existing email lists and segment them effortlessly. Allowing for targeted campaigns to take place which can also be AB tested within the platform. They offer a live chat customer service and is completely free to use if your list is smaller than 250 emails.
Klaviyo is a powerful tool that helps boost the growth of your store and is also one of the most complex tools out there. With complexity though, comes incredibly valuable features. When utilized correctly these features can make every campaign very successful. Their system is designed for people who already have a good grasp on email marketing and are looking to take their efforts to the next level. That being said, this tool is not one to shy away from as it will save you time and help you grow in the long-run.
Mailchimp is by far the most popular marketing platform. It’s a great beginner email marketing service because it’s free up to 2,000 contacts and uses a ‘drag and drop’ email builder. This means that you don’t need to know HTML to create high-quality, visually-appealing emails. MailChimp also connects to all e-commerce platforms without having to go through a third party service, like Zapier.
MailChimp, while great, does have a couple of downsides. The first and most obvious is that they do not use industry standard terms to define things. This can be confusing if you’re coming from a different email service, but not something to worry about if you’re new to email marketing. Lastly, they make their advance features very difficult to use. Overall MailChimp is still one of the best email service providers out there and you won’t go wrong choosing it!
Constant Contact is another excellent tool for all niches, including e-commerce stores. One area they thrive in is their vast selection of modern email templates. All of their templates are mobile optimized and designed for engagement. Once you find the one you like it is just plug-n-play from there.
They also offer powerful list-building tools and easily integrate with almost any website platform. If you’re new to email marketing, they have an online training course right on the platform to help get you up to speed.
The only downside to this Constant Contact is their pricing structure. Compared to similar tools Constant Contact’s price is a little steep. However, this is a tool we highly recommend for small business owners looking to develop their email marketing skills and create campaigns that look amazing.
SendinBlue is another great email marketing solution and very similar to Mailchimp and Kiaviyo. One unique thing about SendinBlue is they have a plugin for WordPress and Shopify websites that allows you to create emails right from your website dashboard.
While SendinBlue doesn’t offer a variety of pre-made email templates, creating emails within their platform is easy with their email builder. The tool also makes creating and visualizing workflows simple and straight forward.
SendinBlue is free up to 9,000 emails/month. After that their prices are comparable to MailChimp, Kiaviyo, and Constant Contact. If you’re ready to take your email marketing to the next level, SendinBlue is a fantastic option to help your small business.
Choosing an Email Marketing Service is the First Step in Growing Your ECommerce Store
Overall, you won’t go wrong picking any of these email marketing platforms. Some will be a better fit than others, however, understanding the pros and cons of each will help you choose the best tool for you and your e-commerce store. We personally use Klavio when it comes to E-commerce email marketing as it gives us the most advanced automation features and it’s very easy to use. That being said if you are just starting out with email marketing, MailChimp or SendinBlue may be the best option for you as these platforms are a little more beginner friendly. Whichever automation service you choose the most important thing is to just start implementing.
If this seems very overwhelming and you are looking for help, feel free to contact us at https://fullspeedadvertising.com/contact/ and we will help in any way we can!