When thinking about Pinterest, for most people recipes and home decor ideas come to mind. Although these things are what made the site famous and so commonly visited, Pinterest has become so much more than just this. Essentially the platform has made itself known as a visual sense for planning and gathering inspiration on any grounds across many topics. In fact, studies show that 55% of users on Pinterest are on the site in order to find new products.
The platform is the perfect place to target the 322 million individual monthly users that come to Pinterest looking for new and fresh products to spend their money on. This is exactly why a Pinterest strategy should be a key component when setting up online marketing strategies. In this article we will go over how to drive business through Pinterest to ensure more traffic to your page. Let’s get into the breakdown.
Step One: Branding on Pinterest
The first step after creating a Pinterest business profile is to set up the page. The intention here is to fill it out and make it as aesthetic as possible in order to draw people to want to follow the page and keep up.
Wherever content can be added, it is a good idea to give consumers as much information as possible. On Pinterest this can be done by also completing the “add a bio” section and adding a profile photo and a cover board.
A cover board shows pins from that board at the very top of their profile. The individual pins aren’t clickable, but there is a link to that board at the corner of the cover design. This is where it will be optimal to add links to blog posts, product pictures, etc in order to build the profile’s vibe and brand.
In addition to the cover board, Pinterest allows for user’s to pick 5 different boards to showcase. This is a great space to feature any blogs or products that will garner the user’s attention and create more interaction.
Pinterest also allows for users to brand the board covers to create a more uniform look across the page and clean it up. For this step, you can either choose to upload a photo that suits your liking or choose one of the photos that are pinned in the collection to showcase. Either way this will help make for a more cohesive and well organized profile.
Last but not least in the process of setting up the business Pinterest profile to your liking is to verify the website. Once the website is verified, Pinterest gives more access to data and statistics that can help keep track of how users are interacting with the content on the page. This allows for correction of error or even more resources allocated to specific types of posts.
Step Two: Content Strategy
There are so many different types of content styles that will be successful in bringing in more users.
Product Pins: Regardless if Pinterest has been on the radar for awhile or not, a business should always have stunning photos of products in order to showcase them best on social media. This type of photo is perfect for a site such as Pinterest where the users are looking for inspiration. A report by Pinterest shows that 72% of users say that they get inspired to shop even when they were not necessarily even looking for anything when they navigated to the site.
Blog Post Graphics: Pinterest is a wonderful way to get the blogs from the website more exposure. When creating pins for the blog, keep in mind that Pinterest is an aesthetic playground more than anything. This means that bold print and either well done photos or graphic design will be necessary to stand out.
Infographic Pins: As mentioned before, Pinterest is a visual site. This creates a great opportunity to share any visual data and infographics on hand.
Lead Magnets: A great strategy on Pinterest is to create a vertical graphic in order to help promote your lead magnets. Anything to entice a user to slow down and take a minute to engage is going to help with conversions.
Step Three: Join Community Boards
Pinterest sets up Group Boards or Community Boards in order to allow individuals to moderate and collaborate on the same content. Joining these communities is a key way to get more exposure to new audiences.
In order to do this, find prominent pinners in the niche that focuses on the same content or style of your brand. Preestablished boards will oftentimes have rules to be a part of the community written in the description. This shouldn’t be difficult as most boards only require an email to the owner who will send a contact form to fill out. Once accepted, you can post about your own products and brand and also curate other content as well so that you’re not only promoting your own business.
Step Four: Pinterest SEO
Even though Pinterest is all visual content, the algorithm is still focused on key words and interaction just like other search engines. For this reason, on your profile, your pins, and your board titles/descriptions it is crucial to create content with a purpose. Using keywords that will show your page as more relevant will help the brand get found more and seen by more users.
Step Five: Scheduling Your Pins
The last step of creating a successful profile for online marketing on Pinterest is the actual content being posted. Creating fresh new pins frequently is how you can keep the page enticing for consumers and also create more likelihood that Pinterest will share your content more in search results.
Although there is work to keep up with in creating and planning for Pinterest pins, the site makes it easy by allowing them to be scheduled. By choosing a time for the pins to be uploaded and made public, you can save time and take care of everything in a few sittings instead of constantly monitoring. This also ensures success because it calculates for consistency.
When thinking about online marketing, usually sticking to the basics of Instagram and Facebook is the first thought. Although it may be a blind spot for marketing for most, Pinterest is a great way to get in front of people looking to make a purchase decision. By following steps to elevate your profile, you can ensure that you will get in front of new potential customers and grow your business through Pinterest.