Cabana Life initially met FSA in the months leading up to Q4 and were looking for a partner that would be willing to scale their paid social advertising efforts. By combining a data-driven approach with consistent creative testing, audience refinement, and ad set structure, we were able to design a scaleable approach that resulted in 5x channel revenue during their most integral season.
Cabana Life is a US-based e-commerce brand that sells high quality vacation clothing designed to provide skin protection from harmful UV rays. Founded by a melanoma survivor, the purpose-driven fashion brand generates millions in online sales revenue yearly.
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
How We Did It
With years of customer data tucked away in their CRM, Cabana Life was sitting on an incredible targeting resource for use in both Facebook and Instagram ads. Through a structured approach to building and testing lookalike and interest audiences, we were able to scale prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
