Case Studies

Jane Winchester

Success Story

For Jane Winchester Jewelry our team has scaled the growth of the business since 2018 by implementing a dynamic social retargeting strategy combined with consistent creative testing and audience refinement using extensive data collection. We’ve increased total revenue from paid media by 500% and a 748% increase in return on ad investment.

Services:

  • Facebook Ads
  • Instagram Ads
  • Google Shopping Ads
  • Tracking & Analytics
0 %
Increase in Total Revenue from Paid Media
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Increase in Return On Ad Investment

About the Brand

After working in fashion design and marketing for 20 years, Jane Winchester Paradis left her corporate job with a dream to design beautiful jewelry with meaning. A Jane Winchester piece is a talisman for milestone moments and a reminder to focus on all you hope to achieve in life.

The Challenge

Increase E-Commerce Sales

Solution #1

Creative Scaling

Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.

How We Did It

  • Post engagement aggregation across ad sets
  • Transitioning to relatable lifestyle imagery over product standalones
  • Videos and gifs to increase engagement and stop the scroll
  • Story-telling ad copy to enhance brand awareness and liking
  • Call to actions in the headlines

Solution #2

Audience Refinement

Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.

How We Did It

  • Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
  • Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
  • Advanced demographics including age, income, interest, and geographic segmentation

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