Case Study

Cabana Life

Case Study

Cabana Life

SUCCESS STORY

Cabana Life initially met FSA in the months leading up to Q4 and were looking for a partner that would be willing to scale their paid social advertising efforts. By combining a data-driven approach with consistent creative testing, audience refinement, and ad set structure, we were able to design a scaleable approach that resulted in 5x channel revenue during their most integral season. 

SUCCESS STORY

Cabana Life initially met FSA in the months leading up to Q4 and were looking for a partner that would be willing to scale their paid social advertising efforts. By combining a data-driven approach with consistent creative testing, audience refinement, and ad set structure, we were able to design a scaleable approach that resulted in 5x channel revenue during their most integral season. 

700%

Increase in Paid Social Revenue Year/Year

46%

Increase in Return On Ad Spend Year/Year

700%

Increase in Paid Social Revenue Year/Year

46%

Increase in Return On Ad Spend Year/Year

About the Brand

Cabana Life is a US-based e-commerce brand that sells high quality vacation clothing designed to provide skin protection from harmful UV rays. Founded by a melanoma survivor, the purpose-driven fashion brand generates millions in online sales revenue yearly.

About the Brand

Cabana Life is a US-based e-commerce brand that sells high quality vacation clothing designed to provide skin protection from harmful UV rays. Founded by a melanoma survivor, the purpose-driven fashion brand generates millions in online sales revenue yearly.

THE CHALLENGE

Increase E-Commerce Sales

Solution 1: Creative Scaling

Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.

Creative strategies included:

  • Post engagement aggregation across ad sets
  • Transitioning to relatable lifestyle imagery over product standalones
  • Videos and gifs to increase engagement and stop the scroll
  • Ad copy spacing to enhance comprehension
  • Tactical and relevant emoji placements
  • Call to actions in the headlines
  • Automation tools to detect ad fatigue

 

Solution 1: Creative Scaling

Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.

Creative strategies included:

  • Post engagement aggregation across ad sets
  • Transitioning to relatable lifestyle imagery over product standalones
  • Videos and gifs to increase engagement and stop the scroll
  • Ad copy spacing to enhance comprehension
  • Tactical and relevant emoji placements
  • Call to actions in the headlines
  • Automation tools to detect ad fatigue

 

Solution 2: Audience Refinement

With years of customer data tucked away in their CRM, Cabana Life was sitting on an incredible targeting resource for use in both Facebook and Instagram ads. Through a structured approach to building and testing lookalike and interest audiences, we were able to scale prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.

How We Did It

  • Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
  • Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
  • Age segmentation
  • Platform and placement segmentation
  • Geographic segmentation

 

Solution 2: Audience Refinement

With years of customer data tucked away in their CRM, Cabana Life was sitting on an incredible targeting resource for use in both Facebook and Instagram ads. Through a structured approach to building and testing lookalike and interest audiences, we were able to scale prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.

How We Did It

  • Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
  • Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
  • Age segmentation
  • Platform and placement segmentation
  • Geographic segmentation

 

Services

Facebook Ads

Let’s Get Started

We Help Our Clients

Make More Money