Case Study

Pro Sound Effects

Case Study

Pro Sound Effects

SUCCESS STORY

For Pro Sound Effects FSA implemented a creative scaling strategy combined with a dynamic social retargeting approach through social ads. This resulted in a 540% increase in monthly lead volume, and a 886% increase in revenue attributed to social media.

SUCCESS STORY

For Pro Sound Effects FSA implemented a creative scaling strategy combined with a dynamic social retargeting approach through social ads. This resulted in a 540% increase in monthly lead volume, and a 886% increase in revenue attributed to social media.

540%

Increase in Average Monthly Lead Volume

886%

Increase in Social Media Revenue

540%

Increase in Average Monthly Lead Volume

886%

Increase in Social Media Revenue

About the Brand

Based in Brooklyn since 2004, Pro Sound Effects® (PSE) develops highly curated sound effects libraries for sound artists, editors, designers, audio engineers, media companies, schools and nonprofits. Award-winning creators and companies in film and television, video games, virtual reality, and advertising rely on PSE libraries every day to fuel creativity, finish projects faster, and deliver their best sound always.

About the Brand

Based in Brooklyn since 2004, Pro Sound Effects® (PSE) develops highly curated sound effects libraries for sound artists, editors, designers, audio engineers, media companies, schools and nonprofits. Award-winning creators and companies in film and television, video games, virtual reality, and advertising rely on PSE libraries every day to fuel creativity, finish projects faster, and deliver their best sound always.

THE CHALLENGE

Increase E-Commerce Sales

Pro Sound Effects wanted to increase their e-commerce sales and leads in a specific customer segment. 

Solution 1: Creative Scaling

PSE had built their business via organic and content marketing with next to zero advertising. This is what brought PSE to work with Full Speed Advertising and we also asked to improve  PSE’s lead generation efforts on Facebook which were time-consuming and cumbersome for the company to manage.. Legacy creative featured low engagement with static images and copy that lacked a sense of urgency. By working closely with our talented designers, copywriters, and strategists we began a rapid testing period through the second quarter of 2018 to evaluate the impact of ad type, design, copy, and landing page on performance.

Since launching our creative testing initiative, the newly revised creative used in PSE lead generation campaigns were able to increase lead volume by 540% while decreasing cost per lead by 69% during the same period.

How We Did It

  • Post engagement aggregation across ad sets
  • Transitioning to relatable lifestyle imagery over software screenshots
  • Videos and gifs to increase engagement and stop the scroll
  • Ad copy spacing to enhance comprehension
  • Tactical and relevant emoji placements
  • Call to actions in the headlines
  • Automation tools to detect ad fatigue

     

    Solution 1: Creative Scaling

    PSE had built their business via organic and content marketing with next to zero advertising. This is what brought PSE to work with Full Speed Advertising and we also asked to improve  PSE’s lead generation efforts on Facebook which were time-consuming and cumbersome for the company to manage. Legacy creative featured low engagement with static images and copy that lacked a sense of urgency. By working closely with our talented designers, copywriters, and strategists we began a rapid testing period through the second quarter of 2018 to evaluate the impact of ad type, design, copy, and landing page on performance.

    Since launching our creative testing initiative, the newly revised creative used in PSE lead generation campaigns were able to increase lead volume by 540% while decreasing cost per lead by 69% during the same period.

    How We Did It

    • Post engagement aggregation across ad sets
    • Transitioning to relatable lifestyle imagery over software screenshots
    • Videos and gifs to increase engagement and stop the scroll
    • Ad copy spacing to enhance comprehension
    • Tactical and relevant emoji placements
    • Call to actions in the headlines
    • Automation tools to detect ad fatigue

       

      Solution 2: Dynamic Social Retargeting

      With a vast collection of sound effects libraries and unpredictable checkout behavior from their target audience, PSE found it difficult to reach their prospective customers with relevant product offerings at the opportune moments. Through the careful construction of a detailed product catalog integrated with pixel data, FSA was able to create dynamic retargeting ads that displayed the most profitable product mix within time frames with optimal conversion rates.

      How We Did It

      • Dynamic Product Ad (DPA) Retargeting
      • Shopify Catalog integration
      • Product Feed custom formatting
      • Granular audience segmentation

      After testing various retargeting tactics the sound library powerhouse was able to realize over an 880% increase in social media revenue while generating thousands of new lifelong customers over a six-month period.

         

        Solution 2: Dynamic Social Retargeting

        With a vast collection of sound effects libraries and unpredictable checkout behavior from their target audience, PSE found it difficult to reach their prospective customers with relevant product offerings at the opportune moments. Through the careful construction of a detailed product catalog integrated with pixel data, FSA was able to create dynamic retargeting ads that displayed the most profitable product mix within time frames with optimal conversion rates.

        How We Did It

        • Dynamic Product Ad (DPA) Retargeting
        • Shopify Catalog integration
        • Product Feed custom formatting
        • Granular audience segmentation

        After testing various retargeting tactics the sound library powerhouse was able to realize over an 880% increase in social media revenue while generating thousands of new lifelong customers over a six-month period.

           

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