Services

Email Marketing

Services

Email Marketing

Email Marketing

Email marketing built for your business. 

While email may no longer be on the bleeding edge of marketing innovations, it remains one of the most profitable channels. In fact, for every $1 spent on email marketing, the average return on investment is over $40! The truth is, your customers are checking their inboxes daily and they’re looking to receive information from brands that they conduct business with. At FSA, we create targeted, ROI-driven email campaigns that deliver growth.

Our email marketing services include:

  • Full-service email marketing management
  • Newsletters
  • Template design
  • Email Automation

    Email Marketing

    Email marketing built for your business. 

    While email may no longer be on the bleeding edge of marketing innovations, it remains one of the most profitable channels. In fact, for every $1 spent on email marketing, the average return on investment is over $40! The truth is, your customers are checking their inboxes daily and they’re looking to receive information from brands that they conduct business with. At FSA, we create targeted, ROI-driven email campaigns that deliver growth.

    Our email marketing services include:

    • Full-service email marketing management
    • Newsletters
    • Template design
    • Email Automation

      Why FSA?

      There’s nothing more satisfying to us than seeing our partners grow.

      Growing your email revenue is both an art and a science. At FSA, we don’t believe in cookie-cutter email templates and distributions because every business we work with requires an tailored approach to customer engagement. Similar to our paid media services, we don’t view email solely as a form of customer engagement and take a sales-first approach to the content distribution strategy. We’ve been using the leading platforms for over 10+ years and understand the intricacies involved with setting up automation and custom designs for each. See how partnering with FSA’s email marketing team can help to speed up your sales cycle, save time, and grow channel revenue.

       

      Why FSA?

      There’s nothing more satisfying to us than seeing our partners grow.

      Growing your email revenue is both an art and a science. At FSA, we don’t believe in cookie-cutter email templates and distributions because every business we work with requires an tailored approach to customer engagement. Similar to our paid media services, we don’t view email solely as a form of customer engagement and take a sales-first approach to the content distribution strategy. We’ve been using the leading platforms for over 10+ years and understand the intricacies involved with setting up automation and custom designs for each. See how partnering with FSA’s email marketing team can help to speed up your sales cycle, save time, and grow channel revenue.

       

      Our Approach

      We don’t believe in cookie-cutter processes because every business we work with requires an innovative approach to customer acquisition.

      Learn more about our processes to see how FSA works with businesses from discovery to scale.

      Discovery Meeting

      Our engagement begins with a discussion around your current needs. Additional topics may include:

      • Previous tactics
      • Legacy experimentation results
      • Benchmarks and KPI’s
      • Creative resources
      • Acquisition channels
      • Attribution
      • Conversion tracking
      Discovery Meeting

      Our engagement begins with a discussion around your current needs. Additional topics may include:

      • Previous tactics
      • Legacy experimentation results
      • Benchmarks and KPI’s
      • Creative resources
      • Acquisition channels
      • Attribution
      • Conversion tracking
      Audit & Research

      While we’re all about moving fast at FSA, we don’t build any campaigns that aren’t fully supported by comprehensive research. Our account management and onboarding team look into the following factors prior to launching on each platform. 

      • Content analysis
      • Complete website audit
      • Customer journey mapping
      • Buyer personas
      • Legacy campaign KPI’s
      • Account structure
      • Seasonality trends
      • Demographics
      • Devices
      • Geography
      Funnel Mapping

      It’s time to put all of that research to good use! At this stage, the FSA account leadership team will work directly with your account manager to construct a bulletproof launch strategy that facilitates a smooth transition between existing campaigns and new structures. We then visualize the launch strategy to review with your team prior to going live.

      The Channel Funnel Mapping stage includes:

      • Funnel communication strategies
      • Target keyword categories
      • Channel media spend allocation
      • Testing variables and experimentation schedule
      • Launch and reserve audience formulation
      • Creative ideation
      • Landing page blueprint
      • Channel strategy visualization
      Build

      A great strategy can only be fully realized by a team that specializes in tactical execution. We understand the nuances of these platforms in such a way that allows us to create substantial advantages in the marketplace for our partners.

      Here is what’s included in an FSA PPC campaign buildout:

      • Verification, testing, & installation
      • Ad tech integration
      • Campaigns & ad groups
      • Ads & extensions
      • Negative keyword lists
      • Shared audiences
      Launch

      If you’re running mature campaigns, we’ll want to ensure a smooth transition by launching in scheduled stages to reduce volatile swings in performance. Once we’re live, the name of the game is testing high-leverage variables agreed upon by all stakeholders in the Channel Funnel Mapping phase. Our primary focus at this time will be data collection while testing the following:

      • Delivery optimization
      • Micro-scaling techniques
      • Audience
      • Creative
      Scale

      Once we’re confident that we have a winning formula based on our initial experiments we’ll move to scale spend efficiently. While we have various scaling strategies depending your industry, seasonality, and competitive factors, common features include:

      • Identify top performers
      • Bid vs. budget tests
      • Offer and CTA development
      • Continued cyclical testing
      • Advanced creative development

      Other Ways We Can Help

      Social Ads

      Email Marketing

      Web Development

      Let’s Get Started

      We Help Our Clients Make More Money