Services

Consulting

Services

Consulting

Consulting

As a full-service PPC agency with a customized approach, we provide comprehensive consulting services while also providing the option to focus on specific areas of concern. You’ll benefit from these tailored sessions.

Whether you’re an in-house marketing manager, business owner, entrepreneur, or freelancer it is essential for you to be aware of platform-specific best practices while understanding how to implement the most efficient systems for campaign optimization and experimentation.

Have our team of PPC strategists train yourself or your team to get you the results you expect from your pay-per-click marketing. We guarantee noticeable improvements in your key performance indicators within the first month of implementing our campaign recommendations.

Consulting

As a full-service PPC agency with a customized approach, we provide comprehensive consulting services while also providing the option to focus on specific areas of concern. You’ll benefit from these tailored sessions.

Whether you’re an in-house marketing manager, business owner, entrepreneur, or freelancer it is essential for you to be aware of platform-specific best practices while understanding how to implement the most efficient systems for campaign optimization and experimentation.

Have our team of PPC strategists train yourself or your team to get you the results you expect from your pay-per-click marketing. We guarantee noticeable improvements in your key performance indicators within the first month of implementing our campaign recommendations.

Why FSA?

There’s nothing more satisfying to us than seeing our partners grow.

To get the most out of our consulting services, we pace our sessions based on urgency and your availability. You’ll work directly with our platform-specific experts to diagnose immediate needs in addition to creating a PPC management process that works with your available resources.

Have questions outside of our sessions?

Don’t be a stranger! We encourage our partners to reach out to us anytime during or after our engagement regarding questions about their account or training recommendations. Our goal is to become trusted partners on your paid media team and always welcome the opportunity to reconnect and continuously improve your campaigns.

Why FSA?

There’s nothing more satisfying to us than seeing our partners grow.

To get the most out of our consulting services, we pace our sessions based on urgency and your availability. You’ll work directly with our platform-specific experts to diagnose immediate needs in addition to creating a PPC management process that works with your available resources.

Have questions outside of our sessions?

Don’t be a stranger! We encourage our partners to reach out to us anytime during or after our engagement regarding questions about their account or training recommendations. Our goal is to become trusted partners on your paid media team and always welcome the opportunity to reconnect and continuously improve your campaigns.

Our Approach

We don’t believe in cookie-cutter processes because every business we work with requires an innovative approach to customer acquisition.

Learn more about our processes to see how FSA works with businesses from discovery to scale.

Discovery Meeting

Our engagement begins with a discussion around your current needs. Additional topics may include:

  • Previous tactics
  • Legacy experimentation results
  • Benchmarks and KPI’s
  • Creative resources
  • Acquisition channels
  • Attribution
  • Conversion tracking
Discovery Meeting

Our engagement begins with a discussion around your current needs. Additional topics may include:

  • Previous tactics
  • Legacy experimentation results
  • Benchmarks and KPI’s
  • Creative resources
  • Acquisition channels
  • Attribution
  • Conversion tracking
Audit & Research

While we’re all about moving fast at FSA, we don’t build any campaigns that aren’t fully supported by comprehensive research. Our account management and onboarding team look into the following factors prior to launching on each platform. 

  • Content analysis
  • Complete website audit
  • Customer journey mapping
  • Buyer personas
  • Legacy campaign KPI’s
  • Account structure
  • Seasonality trends
  • Demographics
  • Devices
  • Geography
Funnel Mapping

It’s time to put all of that research to good use! At this stage, the FSA account leadership team will work directly with your account manager to construct a bulletproof launch strategy that facilitates a smooth transition between existing campaigns and new structures. We then visualize the launch strategy to review with your team prior to going live.

The Channel Funnel Mapping stage includes:

  • Funnel communication strategies
  • Target keyword categories
  • Channel media spend allocation
  • Testing variables and experimentation schedule
  • Launch and reserve audience formulation
  • Creative ideation
  • Landing page blueprint
  • Channel strategy visualization
Build

A great strategy can only be fully realized by a team that specializes in tactical execution. We understand the nuances of these platforms in such a way that allows us to create substantial advantages in the marketplace for our partners.

Here is what’s included in an FSA PPC campaign buildout:

  • Verification, testing, & installation
  • Ad tech integration
  • Campaigns & ad groups
  • Ads & extensions
  • Negative keyword lists
  • Shared audiences
Launch

If you’re running mature campaigns, we’ll want to ensure a smooth transition by launching in scheduled stages to reduce volatile swings in performance. Once we’re live, the name of the game is testing high-leverage variables agreed upon by all stakeholders in the Channel Funnel Mapping phase. Our primary focus at this time will be data collection while testing the following:

  • Delivery optimization
  • Micro-scaling techniques
  • Audience
  • Creative
Scale

Once we’re confident that we have a winning formula based on our initial experiments we’ll move to scale spend efficiently. While we have various scaling strategies depending your industry, seasonality, and competitive factors, common features include:

  • Identify top performers
  • Bid vs. budget tests
  • Offer and CTA development
  • Continued cyclical testing
  • Advanced creative development

Other Ways We Can Help

Social Ads

Email Marketing

Web Development

Let’s Get Started

We Help Our Clients Make More Money