Services

Pay Per Click Management

Services

Pay Per Click Management

Pay Per Click (PPC)

At FSA, we’re out to change the way businesses grow — one click at a time.

We’re uninterested in how to “drive traffic” and count clicks and instead focus on how to deliver effective campaign strategies that produce consistently high ROI—translating to more profits for your business. 

Whether you’re looking to grow your online sales using Google Search Ads, Facebook Ads, Bing, or any other paid advertising platform, you’ll benefit from a high-touch management approach from certified pay per click experts at FSA.

Pay Per Click (PPC)

At FSA, we’re out to change the way businesses grow — one click at a time.

We’re uninterested in how to “drive traffic” and count clicks and instead focus on how to deliver effective campaign strategies that produce consistently high ROI—translating to more profits for your business. 

Whether you’re looking to grow your online sales using Google Search Ads, Facebook Ads, Bing, or any other paid advertising platform, you’ll benefit from a high-touch management approach from certified pay per click experts at FSA.

Why FSA?

There’s nothing more satisfying to us than seeing our partners grow.

To get the most out of your campaigns, we work with your brand guidelines to create a coherent and compelling message that combines the right keywords, copy and site experience to produce sales at greater volume and efficiency.  

We’re maniacally focused on improving your KPI’s through systematic testing to ensure that we’ve analyzed every aspect of your campaigns while simultaneously searching for opportunities to expand.

Why FSA?

There’s nothing more satisfying to us than seeing our partners grow.

To get the most out of your campaigns, we work with your brand guidelines to create a coherent and compelling message that combines the right keywords, copy and site experience to produce sales at greater volume and efficiency.  

We’re maniacally focused on improving your KPI’s through systematic testing to ensure that we’ve analyzed every aspect of your campaigns while simultaneously searching for opportunities to expand.

Our Approach

We don’t believe in cookie-cutter processes because every business we work with requires an innovative approach to customer acquisition.

Learn more about our processes to see how FSA works with businesses from discovery to scale.

Discovery Meeting

Our engagement begins with a discussion around your current needs. Additional topics may include:

  • Previous tactics
  • Legacy experimentation results
  • Benchmarks and KPI’s
  • Creative resources
  • Acquisition channels
  • Attribution
  • Conversion tracking
Discovery Meeting

Our engagement begins with a discussion around your current needs. Additional topics may include:

  • Previous tactics
  • Legacy experimentation results
  • Benchmarks and KPI’s
  • Creative resources
  • Acquisition channels
  • Attribution
  • Conversion tracking
Audit & Research

While we’re all about moving fast at FSA, we don’t build any campaigns that aren’t fully supported by comprehensive research. Our account management and onboarding team look into the following factors prior to launching on each platform. 

  • Content analysis
  • Complete website audit
  • Customer journey mapping
  • Buyer personas
  • Legacy campaign KPI’s
  • Account structure
  • Seasonality trends
  • Demographics
  • Devices
  • Geography
Funnel Mapping

It’s time to put all of that research to good use! At this stage, the FSA account leadership team will work directly with your account manager to construct a bulletproof launch strategy that facilitates a smooth transition between existing campaigns and new structures. We then visualize the launch strategy to review with your team prior to going live.

The Channel Funnel Mapping stage includes:

  • Funnel communication strategies
  • Target keyword categories
  • Channel media spend allocation
  • Testing variables and experimentation schedule
  • Launch and reserve audience formulation
  • Creative ideation
  • Landing page blueprint
  • Channel strategy visualization
Build

A great strategy can only be fully realized by a team that specializes in tactical execution. We understand the nuances of these platforms in such a way that allows us to create substantial advantages in the marketplace for our partners.

Here is what’s included in an FSA PPC campaign buildout:

  • Verification, testing, & installation
  • Ad tech integration
  • Campaigns & ad groups
  • Ads & extensions
  • Negative keyword lists
  • Shared audiences
Launch

If you’re running mature campaigns, we’ll want to ensure a smooth transition by launching in scheduled stages to reduce volatile swings in performance. Once we’re live, the name of the game is testing high-leverage variables agreed upon by all stakeholders in the Channel Funnel Mapping phase. Our primary focus at this time will be data collection while testing the following:

  • Delivery optimization
  • Micro-scaling techniques
  • Audience
  • Creative
Scale

Once we’re confident that we have a winning formula based on our initial experiments we’ll move to scale spend efficiently. While we have various scaling strategies depending your industry, seasonality, and competitive factors, common features include:

  • Identify top performers
  • Bid vs. budget tests
  • Offer and CTA development
  • Continued cyclical testing
  • Advanced creative development

Other Ways We Can Help

Social Ads

Email Marketing

Web Development

Let’s Get Started

We Help Our Clients Make More Money