Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
Get more leads, sales, and customers with landing pages built just how you want.
The Key Difference Between a Homepage and a Landing Page (or Why Landing Pages Are So Freakin’ Good at Converting) Paired with super slick ads that promote a single offer, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of good landing pages!