Moroccan Magic approached FSA in 2020 with the goal of significantly scaling the e-commerce side of their business. Since working together, we have increased MM’s overall purchases by 53.8% and have boosted their ad click-through rate by 43.8% with zero increase in ad spend budget. Thoroughly assessing where MM’s weak points were and optimizing where needed, FSA has grown their revenue while maintaining their original paid media budget.
Increase in Purchases
Increase in Ad Click-Through Rate
About the Brand
Founded in 2015 by entrepreneur Kristina Tsipouras Miller, Moroccan Magic was created to incorporate clean beauty with everyday products. All products are vegan and cruelty-free and nourish your skin and lips with high-grade, natural ingredients that really make you feel the “magic difference”.
SCALE E-COMMERCE SALES WHILE MAINTAINING A PROFITABLE ROAS
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
How We Did It
WANT RESULTS LIKE THIS FOR YOUR BRAND?