Menagerie Boutique reached out to FSA with the goal of expanding their successful brick-and-mortar shop into the e-commerce world. With zero digital marketing presence in place, Menagerie was looking to build their online brand reputation from the ground up. FSA has helped them to increase their overall purchases by 440% and to increase their site users by 362%!
Increase in Purchases
Increase in Site Users
About the Brand
Menagerie is the vision of New York City expat Kate Lawson. A jewelry designer of her own right, Lawson’s work has been featured in New York Magazine and Gotham Magazine. Kate’s creations have appeared at a multitude of high-end accessories shows across the country, including the exclusive Intermezzo in Manhattan and MAGIC in Las Vegas. All of Menagerie’s items are hand-picked weekly by Kate, resulting in new and fresh stock consistently coming into the store and online.
SCALE E-COMMERCE SALES WHILE MAINTAINING A PROFITABLE ROAS
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
How We Did It
WANT RESULTS LIKE THIS FOR YOUR BRAND?