Success Story
For Joan Oloff Shoes our team implemented a dynamic social retargeting strategy combined with consistent creative testing and audience refinement using extensive data collection. Along with optimizing the brand’s website and social media accounts, we’ve increased total revenue from paid media by 740% and achieved an ROI of 80 across all accounts.
740%
Increase in Total Revenue From Paid Media
80%
ROI Across All Accounts
About the Brand
After spending years treating women whose feet have become damaged by wearing high heels, Dr. Joan Oloff started her business with the purpose to challenge the norm of uncomfortable fashion shoes. Her high-heel insole technology is designed in such a way that can accommodate the structure and function of the human foot, while still maintaining delicate and beautiful lines.
The Challenge
INCREASE E-COMMERCE SALES
Solution #1
Creative Scaling
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
- Post engagement aggregation across ad sets
- Transitioning to relatable lifestyle imagery over product standalones
- Videos and gifs to increase engagement and stop the scroll
- Story-telling ad copy to enhance brand awareness and liking
- Call to actions in the headlines
- Automation tools to detect ad fatigue
Solution #2
Audience Refinement
Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
How We Did It
- Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
- Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
- Advanced demographics including age, income, interest, and geographic segmentation
WANT RESULTS LIKE THIS FOR YOUR BRAND?