In 2019, Sofary Lighting reached out to FSA as they were looking to scale their e-commerce sales via paid digital marketing. They were achieving some level of success but knew they could begin pushing their brand to the next level. That’s where our team jumped in! Since working together, we’ve helped increase Sofary’s ROAS by 514%, and increase their Link Clicks by 246%!
Increase in ROAS
Increase in Link Clicks
About the Brand
Sofary Lighting began with a simple conviction: beautiful modern lighting shouldn’t be so expensive. Their mission is to bring luxury lighting products directly from manufacturers to customers – for a fraction of the price. Founded in Seattle, Washington, Sofary employs a global supply chain to source the latest designer lighting styles at affordable prices and bring show-stopping fixtures to homes and businesses all over the world!
SCALE E-COMMERCE SALES WHILE MAINTAINING A PROFITABLE ROASI
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
How We Did It
WANT RESULTS LIKE THIS FOR YOUR BRAND?