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Rungolee

Success Story

In 2020, Rungolee approached FSA in search of two main goals: (1) to expand their brand worldwide, and (2) to implement strong e-commerce strategies from the ground up. FSA stepped in to create strong, social-proofed ads and audiences to grow the Rungolee brand on a much larger scale. We’ve increased Rungolee’s Ad Revenue by 534% while decreasing their Cost per Purchase by 67%!

534%

Increase in Ad Revenue

67%

Decrease in Cost per Purchase

About the Brand

Since its launch in 2007, Rungolee has brought the dazzle of India’s vibrant colors and patterns to the streets and scenes of NY and beyond. Growing up in a kaleidoscope of culture in Calcutta, designer Anjali Kamra evokes a taste of BOHO lifestyle in each of the brand’s timeless and effortlessly dashing pieces.

The Challenge

INCREASE E-COMMERCE SALES

Solution #1

Creative Scaling

Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.

How We Did It

Solution #2

Audience Refinement

Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.

How We Did It

WANT RESULTS LIKE THIS FOR YOUR BRAND?