Case Studies

Moroccan Magic

Success Story

Moroccan Magic approached FSA in 2020 with the goal of significantly scaling the e-commerce side of their business. Since working together, we have increased MM’s overall purchases by 53.8% and have boosted their ad click-through rate by 43.8% with zero increase in ad spend budget. Thoroughly assessing where MM’s weak points were and optimizing where needed, FSA has grown their revenue while maintaining their original paid media budget.

Services:

  • Facebook Ads
  • Instagram Ads
  • Pinterest Ads
0 %
Increase in Purchases
0 %
Increase in Ad Click-Through Rate

About the Brand

Founded in 2015 by entrepreneur Kristina Tsipouras Miller, Moroccan Magic was created to incorporate clean beauty with everyday products. All products are vegan and cruelty-free and nourish your skin and lips with high-grade, natural ingredients that really make you feel the “magic difference”.

The Challenge

Scale e-commerce sales while maintaining a profitable roas

Solution #1

Creative Scaling

Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.

How We Did It

  • Aggregated post-engagement across ad sets
  • Transitioned to relatable lifestyle imagery over product standalones
  • Added videos and gifs to increase engagement and to stop the scroll
  • Incorporated story-telling ad copy to enhance brand awareness and likes
  • Made strong and unique Call-to-Actions in each phase of the funnel 
  • Utilized automation tools to detect ad fatigue

Solution #2

Audience Refinement

Our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.  We implemented a structured approach to building and testing lookalike and interest audiences.

How We Did It

  • Split-tested different audience types: Lookalike, Broad, and Interest to achieve the best KPIs
  • Implemented a multi-campaign strategy: Conversion, Traffic, and Catalog Sales to achieve the best KPIs
  • Segmented delivery by device type in order to capitalize on users with high propensity to convert on mobile
  • Utilized advanced demographics including age, income, interest, and geographic segmentation
  • Segmented ads via Platform (eg. Facebook, Instagram) and Placement (eg. stories, newsfeed) 

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