Moroccan Magic approached FSA in 2020 with the goal of significantly scaling the e-commerce side of their business. Since working together, we have increased MM’s overall purchases by 53.8% and have boosted their ad click-through rate by 43.8% with zero increase in ad spend budget. Thoroughly assessing where MM’s weak points were and optimizing where needed, FSA has grown their revenue while maintaining their original paid media budget.
- Facebook Ads
- Instagram Ads
- Pinterest Ads
About the Brand
Founded in 2015 by entrepreneur Kristina Tsipouras Miller, Moroccan Magic was created to incorporate clean beauty with everyday products. All products are vegan and cruelty-free and nourish your skin and lips with high-grade, natural ingredients that really make you feel the “magic difference”.
Scale e-commerce sales while maintaining a profitable roas
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
- Aggregated post-engagement across ad sets
- Transitioned to relatable lifestyle imagery over product standalones
- Added videos and gifs to increase engagement and to stop the scroll
- Incorporated story-telling ad copy to enhance brand awareness and likes
- Made strong and unique Call-to-Actions in each phase of the funnel
- Utilized automation tools to detect ad fatigue
Our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization. We implemented a structured approach to building and testing lookalike and interest audiences.
How We Did It
- Split-tested different audience types: Lookalike, Broad, and Interest to achieve the best KPIs
- Implemented a multi-campaign strategy: Conversion, Traffic, and Catalog Sales to achieve the best KPIs
- Segmented delivery by device type in order to capitalize on users with high propensity to convert on mobile
- Utilized advanced demographics including age, income, interest, and geographic segmentation
- Segmented ads via Platform (eg. Facebook, Instagram) and Placement (eg. stories, newsfeed)