Success Story
Cabana Life initially met FSA in the months leading up to Q4 and were looking for a partner that would be willing to scale their paid social advertising efforts. By combining a data-driven approach with consistent creative testing, audience refinement, and ad set structure, we were able to design a scaleable approach that resulted in 5x channel revenue during their most integral season.
700%
Increase in Paid Social Revenue Year/Year
460%
Increase in Return on Ad Spend Year/Year
About the Brand
Cabana Life is a US-based e-commerce brand that sells high quality vacation clothing designed to provide skin protection from harmful UV rays. Founded by a melanoma survivor, the purpose-driven fashion brand generates millions in online sales revenue yearly.
The Challenge
INCREASE E-COMMERCE SALES
Solution #1
Creative Scaling
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
- Post engagement aggregation across ad sets
- Transitioning to relatable lifestyle imagery over product standalones
- Videos and gifs to increase engagement and stop the scroll
- Ad copy spacing to enhance comprehension
- Tactical and relevant emoji placements
- Call to actions in the headlines
- Automation tools to detect ad fatigue
How We Did It
- Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
- Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
- Age segmentation
- Platform and placement segmentation
- Geographic segmentation
Solution #2
Audience Refinement
With years of customer data tucked away in their CRM, Cabana Life was sitting on an incredible targeting resource for use in both Facebook and Instagram ads. Through a structured approach to building and testing lookalike and interest audiences, we were able to scale prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
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