Success Story
For Jane Win Jewelry, our team has scaled the growth of the business since 2018 by implementing a dynamic social retargeting strategy combined with consistent creative testing and audience refinement using extensive data collection. We’ve increased total revenue from paid media by 500% and a 748% increase in return on ad investment.
500%
Increase in Total Revenue from Paid Media
748%
Increase in Return On Ad Investment
About the Brand
After working in fashion design and marketing for 20 years, Jane Winchester Paradis left her corporate job with a dream to design beautiful jewelry with meaning. A Jane Win piece is a talisman for milestone moments and a reminder to focus on all you hope to achieve in life.
The Challenge
INCREASE E-COMMERCE SALES
Solution #1
Creative Scaling
Full Speed Advertising was able to achieve these massive improvements through various strategic approaches to new creative, ad set restructuring, and audience refinement.
How We Did It
- Post engagement aggregation across ad sets
- Transitioning to relatable lifestyle imagery over product standalones
- Videos and gifs to increase engagement and stop the scroll
- Story-telling ad copy to enhance brand awareness and liking
- Call to actions in the headlines
Solution #2
Audience Refinement
Through a structured approach to building and testing lookalike and interest audiences, our team scaled prospecting campaign revenue while balancing efficiency with retargeting audience segmentation and optimization.
How We Did It
- Scaling ad set budgets using manual bidding and automated rules combined with ad tech software
- Segmenting delivery by device type to capitalize on users with high propensities to convert on mobile
- Advanced demographics including age, income, interest, and geographic segmentation
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