Skip links

iOS 15 Updates: Here’s What You Need To Know


  • iOS 15 is here… and just like that, the marketing landscape has shifted dramatically. 
  • In this blog, we’ll discuss the changes that have been made, and what marketers and business owners need to know to properly adapt to these changes.

The Skinny

  • iOS 15 updates were intended to benefit the user—and ultimately, protect their privacy. For some time now, folks have complained about how much of their data was being tracked, and their discomfort with how companies use their data.

    To combat this narrative, Apple has embarked on a privacy protection campaign, beginning with iOS 14.5 (released April 24, 2021), which implemented new privacy measures for their users. Apple doubled down on their efforts by releasing iOS 15 (Sept. 20, 2021), further safeguarding user data. 

    This software update will forever impact how marketing professionals can monitor, gather, and measure essential user data.

    need to know to properly adapt to these changes.

The Updates

While there are still some unknowns, here is what Apple has revealed regarding the privacy changes, and how your marketing strategy may be impacted:

  • Apple has strengthened its Intelligent Tracking Prevention (ITP)  by hiding user’s IP addresses from trackers. 
    • This change makes it impossible to leverage user IP addresses to track an individual across several websites, making it more difficult to flesh out a complete and useful user profile.
  • Within the Mail App, Apple now protects its users by preventing senders from using invisible pixels to gather user data. 
    • Because of the software update, senders will no longer know when an email has been opened unless the iPhone user has opted-in to this type of tracking.
      • As a result, email open rates may be inflated (or improperly tracked).
      • While open rates may not be accurate, we know that click data WILL BE accurate. 
  • iCloud Private Relay 
    • This update encrypts user activity on Safari, hiding both network traffic and IP addresses from visited websites.
    • It also eliminates “fingerprinting,” which allows companies to track user’s dedicated IP addresses across the web.
  • Hide My Email
    • To combat email spam and create a layer of anonymity, Hide My Email creates burner accounts that allow users to, “share unique, random email addresses that forward to their personal inbox anytime they wish to keep their personal email address private.” (Apple Press Release)
  • And lastly, location tracking has been impacted, and may no longer be as reliable.

How To Adapt To These Changes

So, what does all of this mean for us?

  1. Prioritize Clicks over Opens.
    • Regarding Email Marketing Strategy, the iOS 15 updates signal the need to prioritize enticing copy and creative that targets clicks over opens.
  1. Shift focus to optimizing CTAs.
    • Since clicks and click-through rates are becoming increasingly valuable metrics, the emphasis of your efforts should shift toward incentivizing users to convert.
  1. Utilize UTM parameters.
    • Adding UTM parameters can greatly assist with accurately tracking clicks.

FSA's Solution

We’re in the process of establishing a new attribution model to more accurately track conversions, and to ensure our reports remain transparent and easy to understand.

We’ve also been encouraging our partners to test text message marketing (SMS Marketing). It has proven time and time again to be an excellent supplement to Email Marketing, and boasts an absurdly high open-rate. 

Full Speed Advertising offers highly personalized SMS strategies to meet your unique goals. If you’re interested in discussing what SMS can offer your business, click the button below and fill out the form to its completion. We’ll reach out, schedule a call, and go from there.


Leave a comment

  1. [url=]best mail order pharmacy canada[/url] canadian family pharmacy

  2. generic amoxicillin 500mg: [url=]buy cheap amoxicillin online[/url] amoxicillin discount

  3. Everything about medicine.
    cheap erectile dysfunction: ed treatments – male ed pills
    п»їMedicament prescribing information.

  4. cost mobic without prescription [url=]can i order cheap mobic price[/url] cost of cheap mobic without insurance

  5. [url=]generic propecia prices[/url] order propecia

  6. buy cheap mobic for sale [url=]where to get generic mobic pill[/url] can i get mobic price

  7. zithromax online usa [url=]where can i buy zithromax medicine[/url] how much is zithromax 250 mg

  8. buy cheap neurontin online [url=]gabapentin medication[/url] neurontin cost uk

  9. Abortion pills online
    ciprofloxacin 500mg buy online [url=]ciprofloxacin over the counter[/url] ciprofloxacin over the counter

  10. lipitor 20mg price australia
    buy cytotec over the counter [url=]п»їcytotec pills online[/url] buy cytotec over the counter

  11. buy cipro online without prescription
    where buy avodart [url=]where can i buy avodart without a prescription[/url] where buy cheap avodart price

  12. buy cytotec online
    lipitor atorvastatin [url=]lipitor prescription drug[/url] lipitor purchase online

  13. indian pharmacy [url=]indian pharmacy online[/url] Online medicine home delivery

  14. п»їlegitimate online pharmacies india: indian pharmacy – top 10 online pharmacy in india

  15. Viagra homme prix en pharmacie

  16. Viagra homme prix en pharmacie

  17. Great place with even greater staff. mail order pharmacy india: indian pharmacy – indian pharmacies safe

  18. Their commitment to global patient welfare is commendable. canadian pharmacy tampa: canada drugs online – global pharmacy canada

  19. ed medications online [url=]erection pills over the counter[/url] ed medication online

  20. They consistently exceed global healthcare expectations. buy erection pills: ed drugs – ed pills comparison

  21. zithromax cost canada [url=]azithromycin 500 mg buy online[/url] zithromax 500mg over the counter

  22. п»їbest mexican online pharmacies [url=]mexican online pharmacy[/url] medicine in mexico pharmacies

  23. reputable indian pharmacies [url=]online pharmacy without scripts[/url] viagra canadian pharmacy vipps approved

  24. Their commitment to global patient welfare is commendable. medication from mexico pharmacy
    medication from mexico pharmacy [url=]mail order pharmacy mexico[/url] п»їbest mexican online pharmacies

  25. They’re reshaping international pharmaceutical care. mexican online pharmacies prescription drugs
    reputable mexican pharmacies online [url=]mexico pharmacy[/url] mexican pharmaceuticals online

  26. Their global health initiatives are game-changers. buying prescription drugs in mexico
    medicine in mexico pharmacies [url=]mexican pharmacy[/url] mexico drug stores pharmacies

  27. Levitra online pharmacy [url=]п»їLevitra price[/url] Buy Vardenafil 20mg

  28. Buy Vardenafil 20mg online [url=]Levitra 20 mg for sale[/url] Buy generic Levitra online

  29. Kamagra 100mg price [url=]Kamagra 100mg price[/url] sildenafil oral jelly 100mg kamagra

  30. Levitra 20 mg for sale [url=]Buy Vardenafil 20mg online[/url] Levitra 10 mg best price

  31. Levitra 10 mg best price [url=]Vardenafil buy online[/url] buy Levitra over the counter

  32. Kamagra Oral Jelly [url=]buy Kamagra[/url] Kamagra 100mg price

  33. Cheap Viagra 100mg [url=]buy Viagra over the counter[/url] Cheapest Sildenafil online

  34. mexican mail order pharmacies: buying prescription drugs in mexico online – mexican rx online
    reputable indian online pharmacy [url=]top online pharmacy india[/url] top 10 pharmacies in india

  35. best india pharmacy: india pharmacy mail order – top 10 online pharmacy in india
    buying from canadian pharmacies [url=]reputable canadian online pharmacies[/url] global pharmacy canada

  36. canadian drugs pharmacy: canadian pharmacy king – my canadian pharmacy
    top 10 online pharmacy in india [url=]online shopping pharmacy india[/url] india pharmacy

  37. mexican rx online: mexican border pharmacies shipping to usa – mexican border pharmacies shipping to usa
    buy medicines online in india [url=]п»їlegitimate online pharmacies india[/url] п»їlegitimate online pharmacies india

  38. mexico pharmacies prescription drugs: п»їbest mexican online pharmacies – mexico drug stores pharmacies
    reputable indian online pharmacy [url=]indianpharmacy com[/url] canadian pharmacy india

  39. mexican mail order pharmacies: medicine in mexico pharmacies – medicine in mexico pharmacies
    indian pharmacy online [url=]top online pharmacy india[/url] best online pharmacy india

  40. is canadian pharmacy legit: canadian pharmacy checker – buy drugs from canada
    mail order pharmacy india [url=]india pharmacy[/url] top 10 pharmacies in india

  41. india pharmacy mail order: indian pharmacy online – india online pharmacy
    mexico drug stores pharmacies [url=]mexico drug stores pharmacies[/url] purple pharmacy mexico price list

  42. reputable mexican pharmacies online: mexican pharmacy – mexico drug stores pharmacies

  43. canada rx pharmacy world: canada rx pharmacy world – canadian mail order pharmacy
    mexican pharmaceuticals online [url=]pharmacies in mexico that ship to usa[/url] medicine in mexico pharmacies

  44. mail order pharmacy india: reputable indian online pharmacy – india online pharmacy
    mexico pharmacies prescription drugs [url=]medicine in mexico pharmacies[/url] pharmacies in mexico that ship to usa

  45. canada pharmacy online: online canadian pharmacy – canadian pharmacy india
    mail order pharmacy india [url=]mail order pharmacy india[/url] india pharmacy

  46. reputable indian online pharmacy: indian pharmacy paypal – buy medicines online in india
    canadapharmacyonline [url=]recommended canadian pharmacies[/url] northwest pharmacy canada

  47. order generic propecia for sale
    how to buy doxycycline online [url=]doxycycline without a prescription[/url] buy doxycycline

  48. 100mg doxycycline
    can i purchase clomid price [url=]where to buy generic clomid no prescription[/url] how can i get generic clomid price

  49. amoxicillin in india
    order generic propecia price [url=]buying generic propecia without insurance[/url] get generic propecia online

  50. can i buy clomid prices
    prednisone 5084 [url=]50 mg prednisone canada pharmacy[/url] prednisone 10mg tablet price

  51. order cheap clomid
    antibiotic amoxicillin [url=]buying amoxicillin online[/url] amoxicillin 500mg no prescription

  52. how can i get prednisone online without a prescription
    amoxicillin 500mg [url=]can i buy amoxicillin online[/url] amoxicillin 500mg pill

  53. buy doxycycline 100mg
    clomid order [url=]where can i buy clomid without rx[/url] can i get clomid price

  54. generic doxycycline
    get propecia without insurance [url=]get generic propecia price[/url] generic propecia pills

  55. reputable canadian online pharmacy
    non prescription ed drugs [url=]viagra without a doctor prescription walmart[/url] buy prescription drugs from india

  56. mexico drug stores pharmacies
    ed meds online without doctor prescription [url=]viagra without doctor prescription[/url] how to get prescription drugs without doctor

  57. mexican online pharmacies prescription drugs
    male ed pills [url=]best pill for ed[/url] best ed medications

  58. cures for ed
    canadian pharmacy india [url=]indian pharmacy online[/url] top online pharmacy india

  59. prescription drugs without prior prescription
    indian pharmacy paypal [url=]best online pharmacy india[/url] canadian pharmacy india

  60. reputable indian online pharmacy
    indian pharmacy online [url=]buy medicines online in india[/url] reputable indian pharmacies

  61. ed meds online
    prescription drugs [url=]prescription drugs without prior prescription[/url] prescription drugs online

  62. buy tadalafil online australia [url=]generic tadalafil no prescription[/url] tadalafil 20 mg over the counter

  63. Buy Levitra 20mg online [url=]Levitra generic best price[/url] п»їLevitra price

  64. ed pills that work [url=]ed meds[/url] ed pills that really work

  65. п»їkamagra [url=]buy kamagra online usa[/url] buy Kamagra

  66. Vardenafil online prescription [url=]Vardenafil price[/url] Levitra online pharmacy

  67. п»їcipro generic [url=]ciprofloxacin without insurance[/url] buy ciprofloxacin

  68. Hello There. I found your weblog the usage of msn. This is a very smartly
    written article. I will make sure to bookmark it and come back to learn extra of your helpful
    information. Thank you for the post. I’ll definitely comeback.

  69. Link exchange is nothing else however it is simply placing the other person’s webpage link on your page at proper
    place and other person will also do similar in support of you.

  70. buy amoxicillin online mexico [url=]buy amoxil[/url] canadian pharmacy amoxicillin

  71. Spot on with this write-up, I absolutely believe this web site needs much more attention. I’ll probably be back again to see more, thanks for the info!

  72. My brother recommended I would possibly like this
    website. He was once totally right. This submit truly made my day.
    You cann’t consider simply how a lot time I had spent for this information! Thanks!

  73. Amazing! Its truly awesome piece of writing, I have got much clear idea regarding from this paragraph.

  74. purchase zithromax z-pak [url=]zithromax antibiotic[/url] zithromax 500mg price

  75. Amazing! Its genuinely amazing paragraph, I have got much
    clear idea concerning from this paragraph.

  76. how to get doxycycline cheap [url=]Buy doxycycline for chlamydia[/url] where can i buy doxycycline in singapore

  77. buy cipro online [url=]ciprofloxacin without insurance[/url] cipro

  78. 20 mg lisinopril without a prescription [url=]buy lisinopril online[/url] how much is lisinopril 20 mg

  79. Woah! I’m really loving the template/theme of this
    website. It’s simple, yet effective. A lot of times
    it’s hard to get that “perfect balance” between usability and appearance.
    I must say you’ve done a very good job with this.

    Additionally, the blog loads extremely fast for me on Internet explorer.
    Exceptional Blog!

  80. Excellent write-up. I absolutely appreciate this website.

    Keep writing!

  81. buying from online mexican pharmacy [url=]medication from mexico pharmacy[/url] п»їbest mexican online pharmacies

  82. I’m gone to convey my little brother, that he should also
    visit this website on regular basis to obtain updated from hottest news update.

  83. Touche. Outstanding arguments. Keep up the good effort.

  84. Heya i am for the first time here. I came across this board and I to
    find It really helpful & it helped me out a lot. I’m hoping to offer something
    back and aid others such as you helped me.

  85. Very shortly this web site will be famous amid all blogging and site-building viewers, due to it’s pleasant content

  86. indian pharmacy online [url=]best online pharmacy india[/url] п»їlegitimate online pharmacies india

  87. neurontin 4 mg
    buy generic ventolin [url=]Ventolin inhaler[/url] ventolin no prescription

  88. What a information of un-ambiguity and preserveness of valuable familiarity
    about unexpected emotions.

  89. I’m not sure why but this web site is loading extremely slow
    for me. Is anyone else having this problem or is it a issue on my end?

    I’ll check back later and see if the problem still exists.

  90. comprare farmaci online all’estero [url=]farmacia online migliore[/url] farmacia online migliore

  91. farmacia online [url=]farmacia online[/url] farmacia online senza ricetta

  92. farmaci senza ricetta elenco [url=]farmacia online[/url] acquistare farmaci senza ricetta

  93. farmacie online sicure [url=]Cialis senza ricetta[/url] farmacia online migliore

  94. comprare farmaci online all’estero: avanafil prezzo – farmacie online autorizzate elenco

  95. farmacie online affidabili [url=]kamagra oral jelly[/url] migliori farmacie online 2023

  96. farmacia online 24 horas [url=]Cialis generico[/url] farmacia 24h

  97. farmacias online seguras [url=]kamagra oral jelly[/url] farmacias online seguras

  98. sildenafilo cinfa 100 mg precio farmacia [url=]viagra precio[/url] viagra online cerca de zaragoza

  99. [url=]can you buy neurontin over the counter[/url]

  100. farmacias baratas online envГ­o gratis: Cialis generico – farmacia envГ­os internacionales

  101. farmacia online internacional [url=]Precio Cialis 20 Mg[/url] farmacia online internacional

  102. farmacias online baratas [url=]Cialis generico[/url] farmacia 24h

  103. farmacia online internacional [url=]Levitra 20 mg precio[/url] farmacias online baratas

  104. comprar viagra en espaГ±a envio urgente: viagra generico – п»їViagra online cerca de Madrid

  105. I think the admin of this web page is in fact working hard in favor of his website, because here every material is
    quality based information.

  106. farmacia envГ­os internacionales [url=]kamagra jelly[/url] п»їfarmacia online

  107. farmacia online envГ­o gratis [url=]kamagra gel[/url] farmacia online barata

  108. Pharmacie en ligne livraison rapide [url=]Levitra sans ordonnance 24h[/url] п»їpharmacie en ligne

  109. child porn
  110. grandpashabet