Once the research for keywords has been done, programs such as Google Adwords Planner
can aid the process of validating whether or not the keywords will be successful. Adwords looks at data by volume, the cost per click for similar businesses, data from the competition and suggested keywords. This process helps pick keywords that will bring the most favorable results for a given industry in the specific area a company is trying to target. Once a finalized list of keywords has been put together, the next step is to organize the words based on search intent and audience targeting. The words should be listed based on shorter, more broad keywords first and then progressively more and more longer and specific keywords. Another added boost may be to utilize negative keywords.
What’s The Competition Up To?
Spying on the competition and further understanding what platforms, programs and processes are working for them can help a business strategize to be successful in online PPC marketing. Identifying and using keywords used by the competition and other businesses of the same brand or industry can help weed out and optimize the keywords a company is using, ultimately giving the possibility of a boost over said competition. A software called SpyFu
is a great and productive way to further engage with a competitor’s page and take a deeper dive into their strategies. It reveals how any competition is setting up their ad programs and how they are driving success. This can be used in order to best harness what is working for them specifically and use it to a business’ advantage to see quantifiable results.