Youtube is a social media platform that oftentimes gets overlooked when it comes time for scheduling out the advertising budget for many companies. As one of the most used platforms on the worldwide web, there should be no argument that a little more consideration given to marketing on Youtube can boost any business’s traffic- especially for ecommerce. According to statistics, approximately one-third of internet users all over the world use Youtube. Along with this, YouTube is available in over 80 countries and available in about 75 languages to cater to all users and demographics. YouTubers watch about one billion hours of video every single day. The content on Youtube ranges from educational to humorous and everything in between. YouTubers have cult followings and people log in daily to keep up with their favorite personalities on the site. Whether it is a quick link that’s being watched for a few seconds or a Youtube series that solicits hours of viewing; the wide range of demographics using Youtube for billions of categories makes it the perfect place for targeted marketing. But to really be able to harness the full potential from this internet superpower’s consumers, it takes more than just launching the company’s channel on the YouTube platform. This article discusses three steps that will ensure an ecommerce company’s success in marketing on Youtube.