Skip links
Free Action Plan
Full Speed Advertising

7 Tips to Successfully Optimize a LinkedIn Business Page

Author
Published on:
Published in: E-Commerce

Introduction:

Linkedin is the largest and most used professional platform in the modern day. The social media site has over 13 million companies and over half a billion individual active members worldwide. Although it has been around since 2002, Linkedin stays relevant and a must have for creating professional connections, staying in touch, and finding new opportunities. This is why it is crucial to care for your Linkedin Company Page in order to establish the brand and attract the best talent.

We have set up 7 steps to best create a compelling Linkedin Company page once the profile has been set up. Follow this guide to make sure your business is up to par on Linkedin and ready for success.

Step One: Edit Photo and Banner

Images are important on any platform. The profile photo and the banner picture are the first things that someone sees when landing on your page which is why it is the first step. Choosing a profile image is fairly straightforward- choose the logo that you have used for other social media channels and make sure that it fits Linkedin requirements.

Here are some specifics on what works best for Linkedin profile photos on your company page:

  • 300 x 300 pixels
  • PNG format
  • Maximum 8 MB
  • Square layout
 
For the banner on the main page, the restrictions are much more lax than the main profile image. For this section you can either go with a sleek and minimalistic photo or something that garners more action. An example of a more engaging banner photo would include elements such as hashtags or promotions in order to lead to more conversions from consumers. Here are the specifics for the Linkedin Banner photo. 
 
  • 1536 x 768 pixels
  • PNG format
  • Maximum 8 MB
  • Rectangular layout
 

Step Two: Writing the ‘About Us’

The photos will draw in the users but the ‘about us’ section is what is going to give users a more in depth understanding about the company. When writing this part make sure it is tightly worded, keeping it to around 2,000 characters or less is best. This is just a brief explanation of who you are, what you offer, values, branding, and how people can contact you to learn more about the business. Use simple and accessible language that is informed by keyword research to make sure it is optimized on the Linkedin platform. Most importantly, it is alright to give this section a personality that shows more about the culture of the brand, but make sure to keep it professional.

Step Three: Fill out the page

According to Linkedin and Hootsuite, company pages on the platform with completed pages receive approximately twice the amount of visitors than pages that are incomplete. Make sure that your Linkedin includes: 

  • Business URL
  • Company address
  • The headquarters location (mainly important for global companies)
  • Industry affiliation
  • Company size

Step Four: Create a Showcase Page

Showcase pages are a closer look at the company’s functions and how they operate. The pages are highly customizable and can be tailored to show off certain aspects of the company. Depending on the intent of the individual page visitor, they can choose to learn more about a range of different company activities such as charity efforts, sponsorships, meetups, conferences, etc.

Although this is an incredibly useful tool, it does require a fair amount of upkeep. These pages have their own distinct set of followers that are actually separate from the company page. In order to keep the showcase pages successful, it is required that you consistently post media such as articles, videos, slide presentations, and other valuable content.

In this section, companies can also work on targeting posts by focusing on specific groups that might find the content engaging or want to potentially become involved with the business. The showcase pages are not commonly used, therefore they can be a valuable asset to growing the business page through Linkedin.

Step Five: Build your Career Page

A study done by Glassdoor showed that 69% of those seeking jobs are more inclined to apply to a company that shows an active effort to promote the culture within the business as opposed to promoting higher pay. The Linkedin career pages are a wonderful way to boost the recruitment efforts of the business by showing off the company culture.

This portion can be found under the ‘Life’ tab and it contains customizable modules fit for images, videos, and articles regarding the company culture. When uploading these posts, try to include a link with every upload as Linkedin reports that posts with a link added get up to 45% more engagement.

When creating this section, keep in mind the consumer’s point of view. If you were inclined to work for a company, what would you want to see?

Other features on this section include:

  • Creating a virtual “meet the team” section that includes the Linkedin profiles of current employees
  • Attaching employee testimonials about the company
  • Sharing the causes that the business’ employees engage with and support on their profiles
  • Showcase the company’s diversity by listing the languages spoken by your employees
  • Track analytics on engagement to help with the recruitment process

Step Six: Giving and Receiving Endorsements

Endorsements are a major part of any credibility image for both an individual and a business profile on Linkedin. For this section, you can ask both employees and associates to make sure they engage with the page and leave specific details about the company and why they enjoy working with the team. By giving others endorsements, it also helps improve the chances that your company will receive endorsements back. This is an excellent way to both grow your network and optimize your company Linkedin profile.

Step Seven: Keeping up With Competition

Every year Linkedin publishes a list of the Best Linkedin Company profiles. By looking through these, you can make sure your page is up to par and optimized for your industry. Keep in mind, looking at pages of direct competition is the best way to make sure that you are standing out in your niche.

Conclusion:

Putting together an optimized Linkedin company page will help with strengthening your brand and growing the company. The aesthetics of the page are just as important as the information, so make sure that it is proofread and ready to be interacted with on the largest professional network worldwide!

Connect with us here!

You may also like

Leave a comment

  6. [url=https://pharmacyreview.best/#]canadian pharmacy mall[/url] pharmacy canadian superstore

  8. Definitive journal of drugs and therapeutics.
    vipps approved canadian online pharmacy canadian drugs pharmacy
    Get information now.

  12. buy amoxicillin canada: [url=https://amoxicillins.com/#]where to buy amoxicillin pharmacy[/url] order amoxicillin online no prescription

  14. [url=https://propecia1st.science/#]buying generic propecia without insurance[/url] get cheap propecia without insurance

  18. can you buy generic mobic without prescription: where buy mobic – where can i buy mobic without rx

  21. [url=https://propecia1st.science/#]get propecia pills[/url] buying cheap propecia without rx

  23. [url=https://pharmacyreview.best/#]canada pharmacy[/url] canadian pharmacy drugs online

  26. medications for ed [url=https://cheapestedpills.com/#]gnc ed pills[/url] best erection pills

  56. neurontin buy from canada [url=https://gabapentin.pro/#]neurontin cap 300mg price[/url] cost of neurontin 100mg

  63. neurontin generic south africa [url=http://gabapentin.pro/#]buy neurontin online[/url] neurontin 300 mg tablets

  73. http://ciprofloxacin.ink/# ciprofloxacin
    buy cytotec over the counter [url=https://misoprostol.guru/#]cytotec buy online usa[/url] cytotec buy online usa

  76. http://lisinopril.pro/# lisinopril 20 mg canadian pharmacy
    lisinopril 10mg tablets [url=https://lisinopril.pro/#]lisinopril 20mg tablets price[/url] lisinopril brand name in usa

  79. http://ciprofloxacin.ink/# cipro online no prescription in the usa
    lipitor 40 [url=https://lipitor.pro/#]lipitor generic canada[/url] lipitor generic price comparison

  85. fuck google
    Permalink
  86. fuck google
    Permalink

  87. To presume from present rumour, dog these tips:

    Look for credible sources: http://lawteacher.ac.uk/wp-content/pages/news-reporter-in-spongebob-who-is-it.html. It’s eminent to ensure that the expos‚ origin you are reading is respected and unbiased. Some examples of reputable sources tabulate BBC, Reuters, and The Different York Times. Interpret multiple sources to get a well-rounded aspect of a isolated news event. This can better you get a more ended display and avoid bias. Be in the know of the angle the article is coming from, as constant respectable news sources can contain bias. Fact-check the information with another commencement if a communication article seems too unequalled or unbelievable. Forever fetch sure you are reading a current article, as news can change-over quickly.

    By following these tips, you can evolve into a more au fait scandal reader and better know the beget everywhere you.

  88. To understand present dispatch, ape these tips:

    Look in behalf of credible sources: http://lawteacher.ac.uk/wp-content/pages/news-reporter-in-spongebob-who-is-it.html. It’s high-ranking to secure that the expos‚ origin you are reading is reliable and unbiased. Some examples of reliable sources categorize BBC, Reuters, and The New York Times. Announce multiple sources to get back at a well-rounded understanding of a precisely news event. This can support you listen to a more ideal facsimile and keep bias. Be in the know of the perspective the article is coming from, as even good report sources can have bias. Fact-check the information with another fountain-head if a scandal article seems too sensational or unbelievable. Till the end of time fetch unshakeable you are reading a advised article, as expos‚ can substitute quickly.

    By means of following these tips, you can evolve into a more in the know rumour reader and more wisely understand the cosmos about you.

  89. Эмпайр скважин на водичку – это эпидпроцесс создания отверстий на подсолнечной чтобы извлечения подземных вод. Данные скважины используются чтобы хозпитьевой воды, полива растений, промышленных бедствования равным образом других целей. Эпидпроцесс бурения скважин подсоединяет в себе эксплуатация специализированного снабжения, такового яко бурильные направления, тот или иной проходят в матушку-землю и еще основывают отверстия: https://courses.9marks.org/members/marymap1/activity/421751/. Данные скважины обычно обладают глубину через нескольких десятков до нескольких сотен метров.
    Через некоторое время формирования скважины, умельцы обжуливают тестирование, чтоб определить нее производительность а также штрих воды. Через некоторое время щель оборудуется насосом да другими построениями, чтоб гарантировать постоянный подступ для воде. Бурение скважин сверху воду представляется важным движением, яже дает обеспечение подступ для истинной питьевой восе а также утилизируется на разных отраслях промышленности. Однако, текущий эпидпроцесс может насчитать отрицательное воздействие сверху охватывающую сферу, поэтому необходимо беречь должные философия а также регуляции.

  90. Бурение скважин сверху водичку – это эпидпроцесс тварей отверстий в миру чтобы извлечения подземных вод, тот или иной могут применяться чтобы различных полнее, включая питьевую водичку, увлажнение растений, индустриальные необходимости а также другие: https://writeablog.net/peanutkale6/kak-roiut-skvazhinu-dlia-vody. Чтобы бурения скважин утилизируют специальное ясс, подобное яко бурильные конструкции, которые проходят на подсолнечную и создают отверстия глубиной через пары 10-ов ут пары сторублевок метров.
    После произведения скважины проводится тестирование, чтоб сосчитать ее эффективность а также штрих воды. Через некоторое время щель оборудуется насосом равным образом другими организациями, чтобы защитить хронический посещение ко воде. Хотя бурение скважин сверху водичку представляет высокопоставленную цена в течение обеспечении прохода к безукоризненною хозпитьевой воде (а) также используется в различных секторах экономики индустрии, этот эпидпроцесс что ль оказывать негативное воздействие сверху брать в кольцо среду. Поэтому что поделаешь беречь должные правила а также регуляции.

  91. Europe is a continent with a rich annals and mixed culture. Lifestyle in Europe varies greatly depending on the state and region, but there are some commonalities that can be observed.
    Harmonious of the defining features of lifestyle in Europe is the husky emphasis on work-life balance. Uncountable European countries from laws mandating a sure amount of vacation time for workers, and some have reciprocate experimented with shorter workweeks. This allows in place of more just the same from time to time spent with family and pursuing hobbies and interests.
    https://landgoedcampingwesterwolde.nl/wp-content/pages/anna-berezina-celebrating-europe-s-vibrant.html
    Europe is also known in support of its rich cultural heritage, with numerous cities boasting centuries-old architecture, astuteness wiles, and literature. Museums, galleries, and documented sites are profuse, and visitors can bury themselves in the history and urbanity of the continent.
    In annex to cultural attractions, Europe is home to a afield variety of natural beauty. From the complete fjords of Norway to the cheery beaches of the Mediterranean, there is no shortage of superb landscapes to explore.
    Of ambit, soul in Europe is not without its challenges. Many countries are grappling with issues such as takings inconsistency, immigration, and political instability. Yet, the people of Europe are resilient and have a fancy portrayal of overcoming adversity.
    Comprehensive, enthusiasm in Europe is rich and varied, with something to offer in the course of everyone. Whether you’re interested in information, refinement, nature, or simply enjoying a good work-life balance, Europe is a horrendous place to call home.

  93. Absolutely! Find information portals in the UK can be awesome, but there are tons resources accessible to boost you espy the perfect the same because you. As I mentioned formerly, conducting an online search representing https://brayfordleisure.co.uk/assets/img/pgs/?how-old-is-jesse-watters-on-fox-news.html “UK scuttlebutt websites” or “British intelligence portals” is a enormous starting point. Not no more than determination this hand out you a encompassing shopping list of report websites, but it determination also lend you with a improved savvy comprehension or of the in the air story landscape in the UK.
    Once you have a itemize of imminent rumour portals, it’s prominent to gauge each undivided to influence which overwhelm suits your preferences. As an benchmark, BBC Advice is known for its intention reporting of report stories, while The Guardian is known pro its in-depth criticism of bureaucratic and popular issues. The Independent is known for its investigative journalism, while The Times is known in search its work and investment capital coverage. During arrangement these differences, you can decide the information portal that caters to your interests and provides you with the hearsay you call for to read.
    Additionally, it’s usefulness all things local expos‚ portals representing fixed regions within the UK. These portals provide coverage of events and dirt stories that are applicable to the область, which can be especially helpful if you’re looking to hang on to up with events in your local community. In behalf of exemplar, provincial dope portals in London number the Evening Paradigm and the Londonist, while Manchester Evening Hearsay and Liverpool Echo are in demand in the North West.
    Inclusive, there are diverse bulletin portals accessible in the UK, and it’s high-level to do your experimentation to find the united that suits your needs. Sooner than evaluating the contrasting low-down portals based on their coverage, style, and article standpoint, you can decide the a person that provides you with the most fitting and engrossing low-down stories. Meet success rate with your search, and I anticipate this data helps you discover the practised news broadcast portal suitable you!

  94. Totally! Finding expos‚ portals in the UK can be overwhelming, but there are numerous resources ready to cure you think the unmatched in unison because you. As I mentioned in advance, conducting an online search an eye to https://jufs.co.uk/wp-content/pgs/kim-christiansen-age-find-out-how-old-the-9-news.html “UK news websites” or “British information portals” is a enormous starting point. Not only purposefulness this chuck b surrender you a thorough shopping list of hearsay websites, but it determination also provide you with a heartier brainpower of the current news scene in the UK.
    Once you secure a liber veritatis of imminent account portals, it’s prominent to value each one to shape which overwhelm suits your preferences. As an example, BBC Dispatch is known in place of its ambition reporting of intelligence stories, while The Guardian is known quest of its in-depth criticism of political and group issues. The Disinterested is known pro its investigative journalism, while The Times is known in search its work and funds coverage. By concession these differences, you can decide the rumour portal that caters to your interests and provides you with the hearsay you call for to read.
    Additionally, it’s quality looking at neighbourhood pub expos‚ portals representing specific regions within the UK. These portals yield coverage of events and good copy stories that are akin to the area, which can be exceptionally accommodating if you’re looking to charge of up with events in your town community. In search occurrence, municipal dope portals in London classify the Evening Paradigm and the Londonist, while Manchester Evening News and Liverpool Reflection are in demand in the North West.
    Inclusive, there are numberless tidings portals accessible in the UK, and it’s high-level to do your research to see the joined that suits your needs. By evaluating the unalike low-down portals based on their coverage, dash, and editorial angle, you can choose the song that provides you with the most relevant and captivating news stories. Decorous destiny with your search, and I anticipation this bumf helps you come up with the perfect dope portal since you!

  99. canada rx drugs online [url=http://interpharm.pro/#]canada pharmacy without prescription[/url] canada pharmacy online

  100. Hello! [url=https://sildalispop.online/#pharmacy-technician-schools-online]buy sildalis no rx[/url] great web site.
    [url=https://sildalispop.online/#]ttk[/url]

  101. fuck
    Permalink

  103. п»їfarmacia online [url=http://farmaciabarata.pro/#]farmacia barata[/url] farmacia online madrid

  106. porn
    Permalink

  107. acheter medicament a l etranger sans ordonnance – Pharmacies en ligne certifiГ©es

  111. Viagra homme prix en pharmacie

  112. They have an impressive roster of international certifications. pharmacy website india: indian pharmacy – indian pharmacies safe