How Is This Useful?
The most important role that Google My Business plays for a company is for capturing the attention of individuals looking for local businesses through Google. Doing a relevant search such as “Barber Shops near me” uses Google’s GPS software on the user’s location and pulls up the results that are most relevant. This information is shown on an interactive map that details the individual locations of the different relevant options. This map allows users to compare travel locations, distances, and times. While doing this search, consumers can select the business’ Google My Business profile and view the relevant information, posts, photos and reviews that were left by Google users or the respective business owner. Google has been noted by a
plethora of sources to be getting progressively more greedy with ad space. Because of this, especially on mobile, the natural searches appear further down. Depending on the search being done, the ad space can be massive. Some searches have even resulted in the natural search showing up after 3 full scrolls on a mobile device, making it more difficult to be found, but even more crucial to be found right. When a company is not using Google Ads, it is important to at least make what does show up to be packed with data and optimized for consumer interaction. Many business owners have even reported that they care more about their Google My Business profile than their own websites. Since Google is instinctively the first place most people go when doing a search, setting up Google my Business will not only ensure that customers can find a local business more quickly, but that they find the correct information regarding it making them more likely to take an additional step to come in or get in touch.